Start here. Get clarity in 10 questions.
Take this 2-minute audit to uncover if your brand, messaging, and marketing are working together—or working against you. Get your Marketing Health Snapshot and tailored recommendations—free with your email.
Question 1/10
How clearly does your brand communicate your purpose and positioning?
It’s inconsistent or unclear.
We share some mission-driven messages.
We align our message with key campaigns.
Our brand communicates our belief consistently and clearly.
Question 2/10
How strategic and creative are your advertising campaigns?
We run ads without a clear strategy.
We use campaigns but don’t track them closely.
We align campaigns with business goals but want better ROI.
Our campaigns are strategic, creative, and measurable.
Question 3/10
How well does your website reflect your brand, engage and convert your audience?
It’s outdated or off-brand.
It looks fine but doesn’t perform well.
It’s mostly aligned but could convert better.
It’s a strong, engaging extension of our brand.
Question 4/10
How aligned are your environmental graphics and branded spaces with your identity?
They feel disconnected or generic.
Some elements align, but it varies.
Mostly aligned with room for improvement.
Fully aligned and consistently executed.
Question 5/10
How effective is your SEO and search visibility?
We don’t have an SEO strategy.
We do the basics but don’t track results.
We have a plan but could improve.
We have a strong, ongoing SEO strategy.
Question 6/10
How connected is your digital marketing strategy with your overall brand goals?
We do some digital campaigns, but they’re ad hoc.
We run campaigns, but they’re not fully aligned.
We have a strategy, but execution is uneven.
Our digital efforts are fully aligned with brand goals.
Question 7/10
How strong is your content marketing in supporting your growth strategy?
We publish content sporadically.
We have a blog or newsletter, but it lacks strategy.
We publish consistently, but engagement varies.
We have a content strategy that drives measurable results.
Question 8/10
How effective are your advertising efforts at reaching and motivating your target audience?
They rarely reach the right audience or inspire action.
They sometimes work but aren’t consistent.
They generate decent results, but we could improve targeting or messaging.
They consistently engage the right audience and drive measurable action.
Question 9/10
How purpose-driven and values-aligned is your external marketing?
We rarely talk about values or purpose.
We mention them but inconsistently.
We include them in some campaigns.
Our purpose and values are central to our brand.
Question 10/10
10. How often do you measure and optimize your marketing efforts?
Rarely or never.
Occasionally, but it’s not a priority.
We track results but don’t always act on them.
We measure regularly and optimize based on data.
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