Fox Cleaners Brand, Website & Marketing Project Insights

SCOPE

BRANDING, WEBSITE, SEO, VIDEO, CONTENT MARKETING, APP, EMAILS, DIGITAL ADVERTISING, SOCIAL MEDIA, COLLATERALS, ADVERTISING, DIRECT MAIL, RADIO AD, SIGNAGE & ENVIRONMENTAL GRAPHICS, PHOTOGRAPHY

RESULTS

109% INCREASE IN SALES
174% INCREASE IN CUSTOMERS

Thank you for all your efforts. It’s great work and is apparent that you have a clear understanding of where we are and where we want to go. I am very pleased with what you’ve produced. I absolutely love the #Rally Point! I truly believe that "Life’s better when it’s clean". Levo is breathing new life into our business, branding, marketing, website and all that entails and I look forward to what they will create next.

- Maggie Fox, Owner, Fox Cleaners

BRANDING

We created a new brand identity that honors the dry cleaners’ 35-year legacy and updates it to reflect the new owner’s vision and passion for cleanliness.

BEFORE

AFTER

FOX'S #RALLYPOINT

Life's better when it's clean.

Communicates Fox’s belief that cleanliness improves
lives, reduces stress and boosts happiness.

The use of candid, authentic images showing people living happier, healthier, cleaner lives is a key part of communicating the new identity and #RallyPoint. The use of natural materials, textures and fabrics throughout creates a memorable, tactile experience with the brand that people can instantly relate to.

We infused their new #RallyPoint into their entire
brand, attracting like-minded people and turning them
into lifelong customers.

Digital

We designed a new website and app to better reflect their growing business needs and infused with their new brand identity. Then, we increased customers and sales with a mixed media marketing strategy that included such digital tactics as SEO, video advertising, digital advertising, email marketing, content marketing, and social media.

Website

Visit Website

SEO Results

84% Increase
in website traffic

Average Keyword Rank
increase from nil to #3

45% increase
in conversions

VIDEO ADVERTISING

Content Marketing

Apple App Store Google Play Store

Emails

Digital Ads

Facebook Ads

Collaterals

Updating all of the marketing materials, including flyers, brochures, hangtags and more, further cemented the new identity, and attracted more like-minded customers.

Advertising

Advertising tactics like ads, radio spots, direct mail campaigns and more were important components of the mixed media marketing strategy that led to the 109% increase in overall sales.

Play

Environmental Graphics & Signage

Thousands of people drive by their locations or see their delivery vans around town every day and therefore, are some of the most important aspects of the rebrand. We created a cohesive look that was instantly recognizable and sparked new interest in the company across the region.

Photography

Images that instantly communicate the new identity and attract customers was key in the success of the new brand identity. To sell their new pickup and delivery business model effectively, we focused on the cleanliness and happiness Fox delivers to their customers every day.

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