Start here. Get clarity in 10 questions.
Take this 2-minute audit to uncover how your campaigns, content, and analytics are performing—and where you could be losing traction—free in exchange for your email.
Question 1/10
How well are you targeting the right audience with your digital campaigns?
We’re guessing and hoping.
We use basic demographics or lists.
We target with some research but no strategy.
We use strategic targeting based on data and buyer insights.
Question 2/10
How clearly do your digital ads and content speak to your ideal customer?
They’re generic or unclear.
They speak broadly to most audiences.
They connect, but could be sharper.
They’re tailored and compelling for our key segments.
Question 3/10
How aligned is your content strategy with your business goals?
It’s random or ad hoc.
We publish content but it lacks clear strategy.
We align content loosely with goals.
Every piece of content supports a strategic goal.
Question 4/10
How consistently do you produce high-quality, engaging content?
Rarely or never.
Occasionally, when time allows.
We have a regular cadence but no process.
We publish consistently with a strategic process.
Question 5/10
How well are your landing pages or campaigns optimized for conversion?
We haven’t optimized them.
We’ve made basic improvements.
They’re somewhat optimized but not tested.
They’re conversion-focused with ongoing testing.
Question 6/10
How effective are your lead magnets, CTAs, or offers at driving action?
They’re missing or ineffective.
They work sometimes, but not reliably.
They perform well on some campaigns.
They consistently drive qualified leads.
Question 7/10
How well are you optimizing for AI-powered and generative search?
We’re not even sure what that means.
We’ve done some keyword research, but nothing for AI search.
We’ve started to experiment with generative SEO strategies.
We actively optimize content for relevance, freshness, and visibility in generative results.
Question 8/10
How effective are your email campaigns or nurture sequences?
We don’t have any.
We send occasional emails without strategy.
We have campaigns, but results are mixed.
Our email strategy drives clear results.
Question 9/10
How often do you review your analytics to inform strategy?
Rarely or never.
Occasionally, when we have time.
Regularly, but mostly for reporting.
We consistently review analytics and optimize based on data.
Question 10/10
How do you measure digital marketing success?
We don’t track metrics.
We track basic metrics but don’t act on them.
We track and report on campaign performance.
We use data to drive strategy and continuous improvement.
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