Start here. Get clarity in 10 questions.
Take this 2-minute audit to uncover whether your marketing is strategically sound, or just making noise—free in exchange for your email.
Question 1/10
How would you describe your current advertising strategy?
We run ads sporadically without a plan.
We boost content and try new things often.
We have consistent campaigns, but results vary.
Our strategy is data-informed, clear, and ongoing.
Question 2/10
Who are your ads speaking to?
We haven’t defined clear target personas.
We loosely aim for our audience, but it’s broad.
We use customer segments but haven’t refined them recently.
We have validated personas and tailor messaging to each.
Question 3/10
How well do your ads reflect your brand?
They’re generic or inconsistent.
They’re visually consistent but off-message.
They match our look but could feel more human.
They capture our tone, story, and visuals with precision.
Question 4/10
What’s your top advertising goal?
To try something—anything—to gain visibility.
To grow awareness or social media presence.
To generate leads and track basic metrics.
To convert, build loyalty, and support long-term growth.
Question 5/10
How connected is your campaign messaging to your core brand?
Not very—we say what we think will sell.
Sometimes—it depends who’s writing.
Mostly—we follow guidelines, but it can drift.
Very—it’s built from brand positioning and belief.
Question 6/10
Are your marketing and advertising teams aligned?
Not at all—advertising feels disconnected.
They talk occasionally but work separately.
There’s alignment in goals, but not execution.
They collaborate closely with shared KPIs and message.
Question 7/10
How are you measuring success?
We aren’t sure what to track.
We look at impressions and clicks.
We track conversions, cost-per-lead, and ROAS.
We combine performance data with brand lift and audience insights.
Question 8/10
What’s the tone of your advertising?
Generic and product-focused.
Functional with some emotional language.
Compelling, with some storytelling.
Clear, confident, belief-driven, and brand-aligned.
Question 9/10
How often do you optimize your campaigns?
Rarely—we “set and forget”.
Occasionally, when we remember.
Monthly or during performance dips.
Weekly, with testing and iteration.
Question 10/10
What is your current biggest marketing obstacle?
Lack of clarity or direction.
Low ROI on campaigns.
Audience engagement or trust.
Scaling what's working while staying authentic.
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