Talk of Tulsa Arts Organization Branding Project Insights

SCOPE

BRANDING, EMAILS, COLLATERALS, ADVERTISING, SIGNAGE

I was so pleased by the work Levo did on the Talk of Tulsa Show Chorus’ brochure and recruitment materials. Everything had a clean fresh look that dazzles. Turnaround time was incredible too!

- Raye Mahlberg, Marketing Coordinator

BRANDING

We created a new brand identity that honors the Talk of Tulsa’s 20-year legacy and updates it to better reect the organization’s bold, contemporary culture and passion for the arts. Their sparkling teal costumes inspired the vibrant color palette.

The use of candid, fun images of the members enjoying music and each other is a key part of communicating the new identity. The use of an abstract sparkling background, inspired by their glittering costumes, reflects the excitement of show business and the movement of music. Musical icons, shapes and lines inspired the graphic elements throughout the design.

We infused their new look and feel into all of their marketing to
showcase their organization, increase bookings, and attract more
talented singers who share their passion for the arts.

BEFORE

AFTER

COLLATERALS

Updating the marketing materials, including business cards, brochures and more, further cemented the new look and feel, and increased brand awareness and bookings.

BUSINESS CARDS

TRIFOLD

BROCHURE

RECRUITMENT CAMPAIGN COLLATERALS

After we completed the branding and main collaterals, we expanded the look into a recruitment campaign to attract more talented singers which included an email template, recruitment card and handout.

EMAIL

BUSINESS CARDS

HANDOUT

PROMOTIONAL CAMPAIGN COLLATERALS

We also created a look and feel to promote their annual show, and expanded it into a mixed-media campaign to increase brand awareness and ticket sales which included ads, billboards, handouts, signage and social media.

HANGOUT

PROMOTIONAL CAMPAIGN SIGNAGE

After we created the campaign collaterals, we expanded the look into signage including billboards and banners.

BILLBOARD

SIGNAGE

PROMOTIONAL CAMPAIGN DIGITAL

After we created the campaign collaterals and signage, we expanded the look into social media including Facebook cover art, profile pic and ad graphics.

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