Differentiators Are Dead. Distinctiveness Isn’t.

The Mad Men, Don Draper playbook was simple: find the one thing only you offer, lead with it, and win. For decades it worked. It doesn’t anymore. Mid-sized brands used to compete by looking more capable than smaller players and faster than the giants, but AI now lets any competitor produce polished marketing and a professional website in an afternoon, so that edge is gone. The deeper problem is the differentiators themselves.

READ ARTICLE