GoodEggs Branding & Website Project Insights

SCOPE

For this project, Levo worked in partnership with Brandemix, a full-service branding agency. For more details please visit brandemix.com.

BRANDING

We created a look and feel that pairs seamlessly with GoodEggs’ corporate brand and celebrates the company’s most valuable resource, its people. To begin, we worked with Brandemix to finalize an employer #RallyPoint that communicates the grocery service’s internal culture, career opportunities, and compelling mission to change the world through food.

GoodEggs' #RALLYPOINT

Make Food Work.

At the heart of GoodEgg is good people, good food, and good work. The use of warm, down-to-earth imagery of its people, its food, and its cause is essential to communicate the company’s new employer #RallyPoint. Inspired by their customer-facing site, we expanded their color palette and tied it in seamlessly with the corporate brand. Hand-drawn icons give the site an authentic, homegrown feel and the egg shape from the logo as a graphic element visually reinforces the company’s brand and its commitment to good food.

We infused their new #RallyPoint into their new career website. This strengthened their internal culture as well as attracted top-notch candidates who share their vision that good food is the most powerful force for change.

DIGITAL

We designed a new career website, using the new look and feel, to better reflect their internal culture and attract top, like-minded candidates.

WEBSITE

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